Built in the UK · Indie · No ads
A calm catalogue for the people who’ve quietly become collectors.
Shelfd is a public Shelfopaedia — every IP, every series, every figure we can find — and a private app for tracking your shelf and trading with other collectors. Hand-built since the start of 2026.
Why this exists
I’d been collecting Pop Mart for about a year when I realised I had no idea what I owned. I had a spreadsheet, a Notes file, and a drawer of duplicates I’d forgotten about. I’d bought the same CRYBABY twice.
The community is huge and the products are everywhere — Labubu, Hirono, Molly, Skullpanda, Crybaby, Dimoo — but the tools for collectors hadn’t caught up. Pop Mart’s app is a shop. Spreadsheets are spreadsheets. Discord threads disappear. I wanted one quiet place that knew which figures existed, which I owned, which I wanted, and which of my dupes someone else might love.
So I built it. That’s Shelfd.
Two halves of the same thing
The Shelfopaedia.
Public, free, indexable. Every Pop Mart IP, series and figure we can catalogue, with shop links, drop news and price snapshots. Use it to research a figure, plan a collection, or find a UK-friendly retailer before you buy.
Browse 59 IPsYour private shelf.
Track owned, dupes and wishlist figures. Get drop alerts the moment Pop Mart UK posts a new series. Trade with other collectors with optional Trade Protection so neither side gets stiffed. Currently rolling out gradually — join the waitlist for an invite.
Live count — updates as the catalogue grows
Catalogued by hand, photo by photo. New series get added the week they drop. If something’s missing or wrong, tell us — Shelfd@photonlabs.dev.
Who’s behind it
Hi, I’m Alex. Solo founder, UK-based, building Shelfd from under a mountain of plushies. The rabbit hole started with a single Labubu and a spreadsheet that never quite kept up.
Shelfd is built calm-and-quiet on purpose. No ads. No infinite scroll tuned to keep you in. No algorithm pushing you toward the next purchase. Just a tool that does what tools should do — know the answer, get out of the way.
Follow the build — @getshelfd on Instagram and TikTok. Or me personally @dralexunboxed on YouTube, TikTok and Instagram.
The boring-but-honest bit
Shelfd is operated by Photon Labs Ltd, a UK company. ICO-registered (ZC136232); we follow UK GDPR. Your data is stored on Supabase in London. We don’t use ad networks or cross-site trackers, ever. The full detail lives in our privacy notice and terms; the Trade Protection rules live at /trade-protection.
Need to reach a human? Email Shelfd@photonlabs.dev — goes straight to Alex.