Built in the UK · Indie · No ads
A calm catalogue for the people who’ve quietly become collectors.
Shelfd is a public Shelfopaedia — every IP, every series, every figure we can find — and a private app for tracking your shelf and trading with other collectors. Hand-built since the start of 2026.
Why this exists
I’d been collecting Pop Mart for about a year when I realised I had no idea what I owned. I had a spreadsheet, a Notes file, and a drawer of duplicates I’d forgotten about. I’d bought the same CRYBABY twice.
The community is huge and the products are everywhere — Labubu, Hirono, Molly, Skullpanda, Crybaby, Dimoo — but the tools for collectors hadn’t caught up. Pop Mart’s app is a shop. Spreadsheets are spreadsheets. Discord threads disappear. I wanted one quiet place that knew which figures existed, which I owned, which I wanted, and which of my dupes someone else might love.
So I built it. That’s Shelfd.
Two halves of the same thing
The Shelfopaedia.
Public, free, indexable. Every Pop Mart IP, series and figure we can catalogue, with shop links, drop news and price snapshots. Use it to research a figure, plan a collection, or find a UK-friendly retailer before you buy.
Browse 73 IPsYour private shelf.
Track owned, dupes and wishlist figures. Get drop alerts the moment Pop Mart UK posts a new series. Trade with other collectors with optional Trade Protection so neither side gets stiffed. Currently rolling out gradually — join the waitlist for an invite.
Live count — updates as the catalogue grows
Catalogued by hand, photo by photo. New series get added the week they drop. If something’s missing or wrong, tell us — Shelfd@photonlabs.dev.
Who’s behind it
Hi, I’m Alex. I make videos about blind boxes over at @dralexunboxed — unboxings, the weekly collector news, and whatever rabbit hole Pop Mart sends me down that week. Shelfd is the tool I kept wishing existed while making them.
It started when I bought the same CRYBABY twice and decided a spreadsheet wasn’t going to cut it. These days Shelfd knows every figure, new series land the week they drop, and there’s a little radar watching Pop Mart and AliExpress day and night so our Discord hears about restocks before anywhere else. It pings faster than I can pick up my own phone. I’m unreasonably proud of that.
No ads, and nobody’s paying me to nudge you toward anything. If Shelfd helps, tell your group chat. If something’s broken, tell me — there’s a decent chance it’s fixed by the evening.
Follow the build — @getshelfd on Instagram and TikTok. Or me personally @dralexunboxed on YouTube, TikTok and Instagram. Or come say hi in the Shelfd Discord — where every drop and restock lands in real time.
The boring-but-honest bit
Shelfd is operated by Photon Labs Ltd, a UK company. ICO-registered (ZC136232); we follow UK GDPR. Your data is stored on Supabase in London. We don’t use ad networks or cross-site trackers, ever. The full detail lives in our privacy notice and terms; the Trade Protection rules live at /trade-protection.
Need to reach a human? Email Shelfd@photonlabs.dev — goes straight to Alex.