Every HIRONO series — full list & release history
Hirono — Xiao Ye in Chinese — is an introspective boy with oversized eyes and disheveled hair, designed to embody a full spectrum of human emotion: love, mischief, sadness, fear. The style sits closer to fine-art illustration than kawaii, with a moody, painterly register that's rare in the blind-box world.
Hirono is the work of the artist Lang and joined Pop Mart in 2021, making his rise unusually fast: Shelfd tracks every series, spanning figures, plush, pendants and MEGA-scale pieces. Mainline series like Little Mischief, The Other One, Monsters' Carnival and Mist Walker each explore a different emotional register, which is why collectors often describe completing a Hirono shelf as collecting moods rather than characters.
The collaboration list is eclectic in a way that suits the IP: Keith Haring, Chucky, Kodak (including a working Charmera keychain camera), Le Petit Prince and the singer Leah Dou have all had Hirono crossovers.
New Hirono series release through Pop Mart's stores and site, with listings also appearing on AliExpress's official Pop Mart storefronts. Hirono has also been gaining his own IP stores across the world, which marks Hirono's move into lifestyle and fashion - with clothing and home decor pieces available as well as exclusive regional drops. Shelfd tracks every Hirono series and figure, with release dates, restocks and region-tagged buy links. The complete HIRONO series list, from 2021 to 2026 — all 191 series in release order, each with its date, figure count and a link to every figure and price. Shelfd keeps it current as new HIRONO drops land.
Created by Lang, a Pop Mart co-founder and the company's Art Director since 2011. Born in Luoyang and trained at Zhengzhou Sias College, Lang spent years pitching toy concepts to companies that turned him down before joining his college friend Wang Ning at Pop Mart. He works across painting, sculpture, toys, and animation, and says Hirono was inspired by literature, films, music, his childhood, and his son.
HIRONO — frequently asked
- What is HIRONO?
- Hirono — Xiao Ye in Chinese — is an introspective boy with oversized eyes and disheveled hair, designed to embody a full spectrum of human emotion: love, mischief, sadness, fear. The style sits closer to fine-art illustration than kawaii, with a moody, painterly register that's rare in the blind-box world.
- Who created HIRONO?
- HIRONO was created by Lang (郎), and has been running since 2021. It is one of the character lines catalogued in full on Shelfd.
- How many HIRONO series are there?
- Shelfd is currently tracking 191 HIRONO series in its catalogue, the most recent being Hirono x Harry Potter — each with its figures, rarity and where to buy. We add new releases as they drop, so this count keeps growing.
- What is the newest HIRONO series?
- The latest catalogued HIRONO release is Hirono x Harry Potter (9 October 2026). Shelfd's drop radar tracks new HIRONO releases as they go live.
- Where can I buy HIRONO figures?
- HIRONO figures are sold through official Pop Mart channels and trusted retailers — Shelfd surfaces region-specific buy links on each series page and alerts you the second a drop or restock goes live.
