IP profile
HIRONO
By Lang (郎) · since 2021
Hirono — Xiao Ye in Chinese — is an introspective boy with oversized eyes and disheveled hair, designed to embody a full spectrum of human emotion: love, mischief, sadness, fear. The style sits closer to fine-art illustration than kawaii, with a moody, painterly register that's rare in the blind-box world.
Hirono is the work of the artist Lang and joined Pop Mart in 2021, making his rise unusually fast: Shelfd tracks every series, spanning figures, plush, pendants and MEGA-scale pieces. Mainline series like Little Mischief, The Other One, Monsters' Carnival and Mist Walker each explore a different emotional register, which is why collectors often describe completing a Hirono shelf as collecting moods rather than characters.
Read more ↓Show less ↑
The collaboration list is eclectic in a way that suits the IP: Keith Haring, Chucky, Kodak (including a working Charmera keychain camera), Le Petit Prince and the singer Leah Dou have all had Hirono crossovers.
New Hirono series release through Pop Mart's stores and site, with listings also appearing on AliExpress's official Pop Mart storefronts. Hirono has also been gaining his own IP stores across the world, which marks Hirono's move into lifestyle and fashion - with clothing and home decor pieces available as well as exclusive regional drops. Shelfd tracks every Hirono series and figure, with release dates, restocks and region-tagged buy links.
Shelfd tracks 80 HIRONO series spanning 2021–2026 (plus 111 merch and lifestyle items), most recently Hirono x Harry Potter. New releases are added as they drop.
Catalogue
Series
Banger
Before The Snow Melts
Freedom Island Drift Bottle
Hirono Birdy Figurine
Hirono City of Mercy Series - Fragrance Pendant Blind Box
Hirono Coffee Series Figure Hanging Card
Hirono Elephant in the Room Sculpture (28cm)
Hirono Halloween Special 100% Figurine
HIRONO Lang Solo Exhibition Limited Edition
Hirono Listening, Saying, Seeing Figurine
Hirono Little Prank 200% Figurine
Hirono Living Wild - Fight for Joy Wild Bear Plush Hat
Hirono x Keith Haring
Hirono x Keith Haring 100% Figurine
Hirono x Keith Haring 200% Figurine
Hirono x Polar Symbiosis 100% Figurine
Hirono x Vans Hanging Card
Kite Beijing Swift
Merry Christmas Mr.HIRONO
Paradise Lost Sculpture
Shanghai Monster
Well Pharmacy
Hirono x Harry Potter
Hirono After Dark Series Plush Doll Pendant
Hirono Dino Plush Doll Pendant
Hirono x The Hundreds Figure
Hirono Mist-Walker Series - Felt Ornament
Hirono The Fruit
Hirono x Leah Dou In The Air Figurine
Hirono Mist-Walker Series - Plush Doll Pendant
Hirono Final Whistle Plush Pendant
Hirono x KODAK Click Bear Plush
Hirono x Keith Haring Art Figure RED CAT
Hirono Behind Time Figure
Little Hare
Tamed Wildgrass Series Figures
Freedom Island
POP MART Hirono The King Figure Hanging Card, France Exclusive
POP MART Hirono Floating Market Series Figure, Thailand Limited
Tuk Tuk Figure
Hirono x Chucky Figurine
Hirono Road Journal Series-Fridge Magnet Blind Box
Hirono x Dead Silence Figure
Hirono x Stefanie Sun Aut Nihilo
Stefanie Sun Weather With You
Monsters Carnival
Hirono Dino Plush Hand Puppet
Qoo Blush with Qoo
Hirono Search for Aliens Figurine
Orange Soda Figure, 2025 PTS Limited
Hirono Bear
Hirono Living Wild - Snow Frost Plush Bear
HIRONO LIVING WILD Fight for Joy Series Plush Doll
Living Wild: Fight for Joy
Skyward Figurine
The Pianist
Echo Series Figures
Hirono Echo Series - Pendant Chain Blind Box
Hirono Echo Series Fridge Magnet Clip Blind Box
Hirono x Snoopy Figurine
Hirono × CLOT Series Terracotta Army, Limited Edition
Ceramic Feather Figurine
Gary Baseman figure
CLOT Series Figures (Gift Box Edition)
The Little Prince Figurine
Hirono X Le Petit Prince Series
Panda Figure
Shelter Series
Hirono Simper Figure
Reshape Figurine
Hirono The UFO Chaser 100% Figurine
Hirono The UFO Chaser 200% Figurine
Reshape Series
The UFO Chaser
Hirono Mime Series-Pendant Blind Box
Mime Series
Hirono Elephant in the Room 100% Figurine
Little Mischief Series
City Of Mercy Series
The Other One Series
HIRONO guides
Latest news
HIRONO — frequently asked
- What is HIRONO?
- Hirono — Xiao Ye in Chinese — is an introspective boy with oversized eyes and disheveled hair, designed to embody a full spectrum of human emotion: love, mischief, sadness, fear. The style sits closer to fine-art illustration than kawaii, with a moody, painterly register that's rare in the blind-box world.
- Who created HIRONO?
- HIRONO was created by Lang (郎), and has been running since 2021. It is one of the character lines catalogued in full on Shelfd.
- How many HIRONO series are there?
- Shelfd is currently tracking 191 HIRONO series in its catalogue, the most recent being Hirono x Harry Potter — each with its figures, rarity and where to buy. We add new releases as they drop, so this count keeps growing.
- What is the newest HIRONO series?
- The latest catalogued HIRONO release is Hirono x Harry Potter (9 October 2026). Shelfd's drop radar tracks new HIRONO releases as they go live.
- Where can I buy HIRONO figures?
- HIRONO figures are sold through official Pop Mart channels and trusted retailers — Shelfd surfaces region-specific buy links on each series page and alerts you the second a drop or restock goes live.
Drop watch
【EU EXCLD】POP MART Hirono After Dark Series - UPSIDE DOWN Ambient Light
Last seen: sold_out · 7 Sept 2026
【EU EXCLD】POP MART Hirono After Dark Series Night Light Charm Blind Box
Last seen: sold_out · 7 Sept 2026
【EU】POP MART Hirono After Dark Series - UPSIDE DOWN Ambient Light
Last seen: sold_out · 4 Sept 2026
【EU】POP MART Hirono After Dark Series Night Light Charm Blind Box
Last seen: sold_out · 4 Sept 2026
【UK】POP MART Hirono After Dark Series - UPSIDE DOWN Ambient Light
Last seen: sold_out · 4 Sept 2026
【UK】POP MART Hirono After Dark Series Night Light Charm Blind Box
Last seen: sold_out · 4 Sept 2026