IP profile
Mofusand
By Juno (Junko Noji) · since 2017
Mofusand is a Japanese illustration character brand featuring small white cats dressed in quirky costumes (shark suits, food-themed outfits, and other disguises). The name comes from the Japanese onomatopoeia "mofu mofu," meaning soft or fluffy. Mofusand began as digital illustrations shared on social media in 2017 and has since expanded into merchandise, a short anime series (premiered January 2026), and collaborations with Sanrio, Uniqlo and other licensors.
Shelfd tracks 23 Mofusand series spanning 2025–2026 across 2 product types, most recently Ice Cream. New releases are added as they drop.
Catalogue
Series
Every series explained →23 catalogued
Fluffy Party
7 figures
Fortune Cat
1 figures
Fresh Fruit Meow Face
5 figures
Fruity Q-Cute
20 figures
Kiramekko Fluffy Kittens
1 figures
Kiramekko Nordic Kittens
6 figures
Merci Strawberry
Pajama
3 figures
SANRI0
14 figures
SANRI0 Blanket Cat
7 figures
SANRI0 Characters
6 figures
Shark Cat Baking
9 figures
Swimming Ring
1 figures
Teddy Bear Nyan
1 figures
ULTRAMAN
1 figures
Ice Cream
Released 16 Apr 2026
Fat Q-Cute Doll Series Mini Beans
Released 9 Mar 2026
Sanrio Characters Series Matte Can
Released 3 Mar 2026
Fuzzy Hair Clip Series Plush Dolls
Released 2 Feb 2026
Daruma Nyan Plush Blind Capsule Balls
Released 6 Jan 2026
Marine Life Sitting
Released 6 Jan 2026
Marine Life Meow Series Blind Ball
Released 24 Dec 2025
Sonny Angel x Mofusand HIPPERS Decorative
Released 13 Feb 2025
Mofusand — frequently asked
- What is Mofusand?
- Mofusand is a Japanese illustration character brand featuring small white cats dressed in quirky costumes (shark suits, food-themed outfits, and other disguises). The name comes from the Japanese onomatopoeia "mofu mofu," meaning soft or fluffy. Mofusand began as digital illustrations shared on social media in 2017 and has since expanded into merchandise, a short anime series (premiered January 2026), and collaborations with Sanrio, Uniqlo and other licensors.
- Who created Mofusand?
- Mofusand was created by Juno (Junko Noji), and has been running since 2017. It is one of the character lines catalogued in full on Shelfd.
- How many Mofusand series are there?
- Shelfd is currently tracking 23 Mofusand series in its catalogue, the most recent being Ice Cream — each with its figures, rarity and where to buy. We add new releases as they drop, so this count keeps growing.
- What is the newest Mofusand series?
- The latest catalogued Mofusand release is Ice Cream (16 April 2026). Shelfd's drop radar tracks new Mofusand releases as they go live.
- Where can I buy Mofusand figures?
- Mofusand figures are sold through official Bandai channels and trusted retailers — Shelfd surfaces region-specific buy links on each series page and alerts you the second a drop or restock goes live.