IP profile

NYOTA

By Kaka (Pop Design Center) · since 2023

Nyota is a designer-toy character created by Pop Mart designer Kaka. The character is described in Pop Mart's own copy as a "quiet and sensitive introvert" with cosmic and celestial motifs (moons, constellations, soft pastels). The first major Nyota series — Fluffy Life — was launched by Pop Mart in early 2024.